SenzMate Redesign
Maneesha Senaviratne

Web

SenzMate

SenzMate (Pvt) Ltd. Company Logo

SenzMate (Pvt) Ltd is an IoT company that brings out powerful insights from a tremendous amount of data collected in real-time from thousands of sensors installed to serve the purpose of efficient and optimal business operations. They specialize in Insight Analyst, Enterprise IoT Systems, Cloud Computing and end to end Product as a Service. Over innovative solutions are tailored to fit each and every individual client’s requirements precisely. They have introduced solutions which have resulted in increased efficiency in operations and have presented innovative ideas to address specific day to day problems around the world which has led to positive outcomes.

Project Duration: November 2020 to January 2021

Task: The task was to redesign and revamp the complete company website with updated information, well structured content and branding.
Responsibilities: Conducting similar company research, low and high fidelity prototyping, testing by usability study and iterating on designs.
My role: UI/UX Designer for the complete website App.
Goal: To completely give the website a redesign with updated content, new design styles and branding.

Existing problems

1
Information
The existing information was too clustered and the content was not properly categorized for presentation.
2
Accessibility
The menu made site navigation a bit complex, the buttons like CTA were not ideally named for its purpose.
3
Quality
No uniformity in content which effected the branding part of the company and quality of content needed improvements.

Research

Similar company research: Even though information was available to carry out the website redesign process and since I was also in charge of SEO aspects for the content, I had to perform a small scale research of other companies and market leaders who are in the same business sector and is offering IoT related products and services.
Maneesha Senaviratne

Branding & Design

SenzMate's theme blue color has been used in order to bring out the sense of branding within the website. Additionally, the tone and the presentation has been put out in a "we" way because the company operates as one big family and therefore, a similar effect was needed in the designing of content.
Maneesha Senaviratne
Maneesha Senaviratne
Maneesha Senaviratne

Low fidelity design

Low fidelity design was done by a team member which was the blue print for designing the High fidelity design.
Maneesha Senaviratne

High fidelity design

The final high-fidelity prototype showcases cleaner and easy-to-use user flows for menu browsing, ordering a meal, checking out and the meal template creation process. View official site.
Maneesha Senaviratne

Takeaways

Impact:
The company website has had drastic improvements in terms of design, content and usabiliy. With the integration of proper SEO, the page now has more and more traffic.

Positive words from SenzMate CEO:
“His performance with SenzMate was golden. He was an expert on understanding the business requirements in detail and designing applications while considering the user experience and was a valuable contributor to our projects.”
What I learned:
The company had a large number of information to be presented in the website due to the company is expanding at faster rate in terms of products, services and employees. Therefore, the management of content accordinly was a somewhat challenging task.